Difference between a global, transnational, international & multinational company

We tend to read the following terms and think they refer to any company doing business in another country.

· Multinational

· International

· Transnational

· Global

Each term is distinct and has a specific meaning, which define the scope and degree of interaction with their operations outside of their “home” country.

· International companies are importers and exporters, they have no investment outside of their home country

· Multinational companies have investment in other countries, but do not have coordinated product offerings in each country. More focused on adapting their products and service to each individual local market

· Global companies have invested and are present in many countries. They market their products through the use of the same coordinated image/brand in all markets. Generally one corporate office that is responsible for global strategy. Emphasis on volume, cost management and efficiency

· Transnational companies are much more complex organizations. They have invested in foreign operations, have a central corporate facility but give decision-making, R&D and marketing powers to each individual foreign market.

....Thank You....